Join the conversation dockside at Morro Bay Harbor with Jennifer Little of Discover Morro Bay Tourism Bureau, Mark Elterman with California Highway 1 Coast Discovery Route, and Morro Bay hotelier Joan Solu.
January and February are dubbed the “Secret Season” by local tourism industry folks.
Surprisingly the depths of winter can be an incredibly beautiful time of year for a getaway along the Highway 1 Coastal Discovery Route.
Morro Bay, Cayucos, Cambria, and other villages up and down the Central Coast offer attractive mid-winter discounted rates on overnight accommodations to attract visitors.

Coastal restaurants earmark January as their annual “Restaurant Month”.
Many eateries offer specials that sometimes equate to the second meal for free.

All of the value driven incentives during the secret season are frankly offered because this the lean time of year in the tourist industry on the Central Coast.
Thus you will find incredible discounts and specials wherever you go.
Throughout the year, sustainable tourism, and stewardship travel have become an integral part of the hospitality industry.
Special programs have been instituted where guests help clean up beaches, get involved as docents at the San Simeon State Beach elephant seal rookery, and more.

Come along and learn about the diversity of wintertime natural attractions such as the ever-popular Morro Bay Bird Festival each January.

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