Wisconsin travel

S.C. Johnson & Son Research tower built by Frank Lloyd Wright in 1951
Thomas Wilmer

   Racine Wisconsin has been home to many iconic American manufacturers since the Civil War. 

Case New Holland has been based in Racine since the 1840s. Racine is home to Oster, Hamilton-Beach, and Massey Ferguson.

Malted milk was birthed here in 1887. The garbage disposal was invented here in 1927--and it remains as the home of Insinkerator today.

S.C. Johnson, an integral part of Racine since 1886, produces Raid, Glade, Johnson Wax, and Windex and a litany of cleaning products.

Join Chris Paulson, Racine Heritage Museum’s Executive Director as he shares tales of Racine’s incredible history. 

Tony and Julie Hook at their Mineral Point, Wisconsin cheese factory
Hook's Cheese Company

From their non-descript cheese factory in Mineral Point, Wisconsin Tony and Julie Hook have carved an enviable slice in the world of Wisconsin cheese crafting, and have earned the formal title as “World Champion Cheese Makers”. Come along and discover why Hook’s Cheese Company makes some of Wisconsin’s finest, why the French now import Wisconsin cheese, and why the process of becoming a Certified Wisconsin Master Cheesemaker is equivalent to earning a PhD. 

Madison, Wisconsin's weekly Farmer's Market attacks more than 20,000 people every week throughout the summer season
Thomas Wilmer

Dane County’s weekly Farmers Market attracts more than 20,000 people during the height of the summer season, but it’s a year-round affair. With more than 275 vendors, more than 150 set up shop weekly. The market is much more than just a place to shop for fresh Wisconsin produce, it’s an epic place to socialize and bring the entire family. Tom Wilmer visits with Market Manager Sarah Elliott  at the Wisconsin State Capital Square in downtown Madison, Wisconsin  for the inside scoop.