It’s no secret in San Luis Obispo that catching a cab can have its challenges. In response, a number of companies are stepping in to fill what many see as a need for more reliable and affordable service.
Uber, a transportation company that allows users to track their ride via their smart phones, is one of those options.
“I think when people think of Uber, they think of a major metropolitan area. There’s major opportunity to really make a difference here,” said Andy Iro.