Travel with Purpose, Mindful Meetings, Mindful Being, at the Hilton San Francisco Union Square

Jun 20, 2017

atop the Hilton at Cityscape bar--definitely a room with a view
Credit Thomas Wilmer

The landscape of travel is evolving and hotels and resorts are responding to the demand for meaningful travel experiences, by individuals on holiday and corporate meeting and event planners. The Hilton San Francisco Union Square incorporates mindful meetings, mindful eating, mindful being as well as engaging guests with local non-profit opportunities.  

Jo Licata Community Outreach at the Hilton San Francisco Union Square
Credit Thomas Wilmer

Jo Licata, Community Projects Manager; Frank Manchen, Area Director Sales and Marketing; Lisa Russi Area Director Events and Catering for the Hilton San Francisco Union Square share their mission and passion behind the Hilton’s intrinsic philosophy of giving back to the community.

Lisa Russi and Frank Manchen at Hilton San Francisco Union Square
Credit Thomas Wilmer

Jo Licata was the recipient of the prestigious 2017 Peter Goldman Award for Excellence, bestowed by the Hotel Council of San Francisco. The award celebrates Licata’s 22-year history as Hilton San Francisco Union Square’s Community Projects Manager—a role that allowed Licata to actively support hundreds of non-profit organizations, community groups, and arts programs in San Francisco and around the Bay Area.

Licata also co-founded and manages the Hotel/Non-profit Collaborative—a network of San Francisco hotels and businesses that donate more than 500,000 tons of supplies, furniture, and equipment that would otherwise have wound up as landfill.

She has also been a longtime, steadfast advocate for environmental issues at the Hilton, from energy efficiency, to water conservation, recycling, and food recovery for re-distribution to neighborhood organizations.

In her spare time, Licata is the Director of Education for the Green Meetings Industry Council of Northern California, and a docent at the Fine Arts Museum of San Francisco.

Iconic San Francisco cable car traverses heart of Union Square District
Credit Thomas Wilmer
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Credit Kornreich Design San Luis Obispo
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