The landscape of travel is evolving and hotels and resorts are responding to the demand for meaningful travel experiences, by individuals on holiday and corporate meeting and event planners. The Hilton San Francisco Union Square incorporates mindful meetings, mindful eating, mindful being as well as engaging guests with local non-profit opportunities.
Jo Licata, Community Projects Manager; Frank Manchen, Area Director Sales and Marketing; Lisa Russi Area Director Events and Catering for the Hilton San Francisco Union Square share their mission and passion behind the Hilton’s intrinsic philosophy of giving back to the community.
Jo Licata was the recipient of the prestigious 2017 Peter Goldman Award for Excellence, bestowed by the Hotel Council of San Francisco. The award celebrates Licata’s 22-year history as Hilton San Francisco Union Square’s Community Projects Manager—a role that allowed Licata to actively support hundreds of non-profit organizations, community groups, and arts programs in San Francisco and around the Bay Area.
Licata also co-founded and manages the Hotel/Non-profit Collaborative—a network of San Francisco hotels and businesses that donate more than 500,000 tons of supplies, furniture, and equipment that would otherwise have wound up as landfill.
She has also been a longtime, steadfast advocate for environmental issues at the Hilton, from energy efficiency, to water conservation, recycling, and food recovery for re-distribution to neighborhood organizations.
In her spare time, Licata is the Director of Education for the Green Meetings Industry Council of Northern California, and a docent at the Fine Arts Museum of San Francisco.
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