Pedro Arroyo

Pedro Arroyo’s love for music was influenced by the diverse cultural sounds of his neighborhood of Boyle Heights in Los Angeles where he often heard local Norteño and Mariachi street bands as well as the sounds of Chicana/o punk, oldies and rock. Arroyo caught the radio “bug” while attending California Polytechnic State University at San Luis Obispo and volunteered at KCPR 91.3 FM, Cal Poly’s College Radio station. He also hosted an international music program at KCBX for nearly two decades, before moving to the Bay Area. In addition, Pedro contributed to Audio Excursions, a weekly radio magazine about the Central Coast, and he served on the booking committee for the Live Oak Music Festival.

A cultural worker, Arroyo serves as a bridge to support, inform, and advocate for Latinx and Chicanx cultural expression. Connecting with traditional artists, Arroyo has collaborated with organizations and agencies like Arts Obispo-SLO County Arts Council, the Latino Outreach Council, Cuesta College, the SLO Community Foundation and the California Council for the Humanities to bring voice and visibility to artists while deepening and expanding perceptions of what it means to be Chicanx in our communities. Arroyo played a pivotal role in organizing Dia De Los Muertos Celebrations, concerts, and art exhibitions centering the voices and experiences of the Chicanx community in San Luis Obispo County. You can hear Pedro alternating on Friday nights from 10:00 p.m.-midnight as a host of Ritmo y Sabor.